Our Team
Lisa Morales-Hellebo
CEO & Founder, rOS
The Futurist & Strategist
29+ years in tech with a proven track record leveraging branding, innovation strategy, & data to better understand consumer behavior & increase conversions
24 years in mass-customization, on-demand manufacturing, personalization & big data
Seasoned entrepreneur, VC, & disrupter
Co-founder of NYFT Lab - the first US-based fashion tech accelerator partnered with the industry’s top brands’ C-level execs
Builder of ecosystems, Co-founder of The Worldwide Supply Chain Federation & The New York Supply Chain Meetup
Jeff King
Director of Microfactories, rOS
The Factory Builder
Designed and implemented the Gerber Innovation Lab proof of concept for Microfactory development
40+ years of experience as a sought after expert in lean apparel manufacturing engineering, designing, building, and launching of apparel factories
Agile and collaborative innovator across apparel manufacturing operations, optimization, and innovation adoption
Worn every hat in manufacturing - operation methods improvements, Apparel Union negotiations, costing, equipment improvement, training, GM, standardizing operations, implementing procedures & leading innovation
Mark Damschroder
Counsel, rOS
The Legal Counsel
Worked directly with CEOs and other senior leaders at F500s and startups
Served as the global leader of a team identifying & developing the best new business growth ideas & driving M&A
Served as General Counsel during the explosive growth years of Otterbox
Matters handled cross the full range of legal and regulatory issues facing early-stage tech companies, including IP, litigation, regulatory requirements, policies and procedures, employment matters and contract analysis and negotiation
Bob Lineburg
Director of Textiles, rOS
The Textiles Guru
Bob brokered the sale of Tencel Lyocell from Courtaulds to Lenzing
50+ years in textiles, starting with Dow and then BASF
Single largest importer of cotton into the USA
Uber connector of all things textiles throughout the Americas.
Brian Laung Aoaeh, CFA
Co-founder, rOS
The Financial Analyst & Researcher
22 years in finance, including building a family office and KEC Ventures from the ground up
Managed $98M across 2 funds & 51 investments
BA with a double major in Mathematics and Physics, Connecticut College
MBA, with a specialization in Financial Instruments and Markets, from the Leonard N. Stern School of Business at New York University
Builder of ecosystems, Co-founder of The Worldwide Supply Chain Federation & The New York Supply Chain Meetup
